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Ksenia Emelyanova

D-fm

The presentation will contain a wide advertising research of the D FM radio station. The main goal of it is to review how a comprehensive and major brand functions. It’s strategy can be useful for us to know.

There were considered the tasks assigned to the radio station "Dynamite FM", overviewof the market situation and brand positioning. It’s very importantto consider the creativestrategy,whichhasthe brand and operates it. Target group and media strategy are also highlighted.

The brand has media channels such as TV, outdoor advertising and public relations and skillfully uses them. Using the methods ofPR, sales promotion,direct marketing will be regarded.

Interestingmoments of thepresentation arethe factsfrom the «life» ofthe radio stationbecause ithas a peculiarstructure. Radio constantly carries out actions which have no analogues. Especially interesting are spring ones. Actions can be just entertaining or even play expensivetrips, etc.

Attention will be drawn to their create office also where hosts of the radio work and where guests are invited. But mostlywe'll consider howpeople workin the mediaas a whole, as it would beuseful to us as nothing else.

Kolya Verstin

Siemens

My presentation is devoted to Siemens company.

Siemens is an integrated technology company, with a large and variety audience. Siemens is the leader of most innovative electronic technologies. Siemens is a great company ,with a long lasting history. Presentation is divided in to 3 parts.

First one is about history of the company: listeners will be informed about long history of a company, which starts in 1847. Audience will learn about Siemens first developments like telegraph and Alternator. Also they will get information about how company was working in the 20th century including war period, and the history of modern Siemens. And the most interesting part in historical part is Siemens ads.

Second one is about Siemens as a brand: I will tell about Siemens advertising companies from the beginning, for the hole picture i will give the hole picture of marketing policy and brand positioning strategy ,some words about their target audience. Also students will get information of retro advertisements , first logos of company and many other special information

Third one is about what this company is : listeners will be informed about how company works now, what structures it has. In what spheres company works and what production it produce. As well i will tell about their financial statics and position in the world top 100 of brands.